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LESSON 1

UNITE THE DIGITAL AND PHYSICAL

LESSON 2

BUILD A JOURNEY—NOT JUST A DESTINATION

LESSON 3

CUSTOMIZATION FOR EVERYONE

LESSON 4

PERFORMANCE IS IN THE DETAILS

LESSON 5

STUDY THE OLD MASTERS

LESSON 6

BUSINESS DECISIONS NEED DESIGN

LESSON 7

BEAUTY IS AS IMPORTANT AS UTILITY

LESSON 8

MANAGE FOR CREATIVITY

LESSON 9

ORCHESTRATE THE ENTIRE EXPERIENCE

LESSON 10

BIG CHANGE CAN START SMALL

LESSON 11

REUSE PROVEN TECHNOLOGY

LESSON 12

ABANDON YOUR ASSUMPTIONS

LESSON 13

BE WRONG