“”Culture matters. That’s why it holds a unique place in our hearts. It has a central place in shaping our national identity, and has an enormous impact on our global standing– our reputation as a place worth doing business with; our reputation as a place worth visiting; and our reputation as a place worth experiencing culture in its many varied forms. The reputation of UK culture equips us with a level of trust, soft power and influence to which other major countries can only aspire.”

aqui: Culture Secretary praises the value of arts and culture to the UK